About Grant Pasay

I help business owners and entrepreneurs be happier...by making sure they have healthy Direct Response Marketing systems in place... pumping out more leads, more sales, more referrals... which means more revenue to play with... which means a happier YOU... even if you have no idea where to begin. (I've been at it since starting my first marketing consultancy wayyyy back in 1999!)

Copywriting for Non-Copywriters: Use Headlines to Select Your Audience

Headlines are important marketing tools

I’m guessing you’re interested in copywriting, but you don’t consider yourself a copywriter.

If I’m correct, don’t go thinking I’m psychic.

I simply used this blog post’s title (which is really just another type of headline) to select a […]

By |September 26th, 2016|Attract Traffic|Comments Off on Copywriting for Non-Copywriters: Use Headlines to Select Your Audience

Copywriting Template: How To Use The Power of Analogical Persuasion

Are you using Analogical Persuasion to make your marketing as persuasive as it can be?

I hope so…

…because you’re already good at it, whether you know it or not.

Better yet, Analogical Persuasion is super easy to leverage…especially with the help of my handy 5-step template.

What Is Analogical Persuasion?

What I call ‘Analogical […]

By |July 22nd, 2016|Convert Sales|Comments Off on Copywriting Template: How To Use The Power of Analogical Persuasion

The Solution To Marketing Uncertainty

When I was about 6 years old, my parents gave me a storybook parable.

And I completely missed the moral of the story!

Little did I know how that would affect my business years later.

You see, the story was about 3 fellows.

Their master was going away for a time…but before he left, […]

By |July 18th, 2016|Direct Response Marketing|Comments Off on The Solution To Marketing Uncertainty

Marketing Copywriting: Why ‘Just The Facts’ Won’t Cut It

Most entrepreneurs don’t want to hear this.

But in good faith, and for your own good, I have to say it:

You must be persuasive in your marketing…and probably to a greater degree than you’re naturally comfortable with.

Why? Because people (in other words, your prospects) generally don’t want to change.

Blame it on […]

By |July 11th, 2016|Convert Sales|Comments Off on Marketing Copywriting: Why ‘Just The Facts’ Won’t Cut It

What One Thing Determines Your Marketing Results The Most?

Most business owners don’t know the answer to what’s the single biggest factor in their marketing results.

In fact, most people don’t know the answer to what’s the single biggest factor in the results they get in any area of their lives.

But the good news is that:

  • The answer to both those […]
By |July 11th, 2016|Marketing Strategy|Comments Off on What One Thing Determines Your Marketing Results The Most?

How To Use This Persuasive Headline Formula Without Messing It Up

Why is the headline formula below one of the most effective to use…and so easy to get right?

“How To Yay Without Boo”

Because it’s so simple and catchy that you’ll probably never forget it.

(I never have since hearing Frank Kern mention it one time!)

And as great as that is for YOU, it gets […]

By |June 27th, 2016|Persuasion|Comments Off on How To Use This Persuasive Headline Formula Without Messing It Up

Forgotten Marketing Strategy From a Business Giant in 1941

Want to know a powerful marketing strategy from over 75 years ago?

Don’t sell your features. Instead, sell your benefits.

Since when is focusing on benefits rather than features a forgotten marketing strategy, you ask?

Since you see businesses forgetting this marketing wisdom left, right and center every day.

Ever see a vacuum cleaner […]

By |June 20th, 2016|Marketing Strategy|Comments Off on Forgotten Marketing Strategy From a Business Giant in 1941

If You Want Persuasive Marketing, 15 Words to Start With

You will never have persuasive marketing!

Unless, that is, you first capture your prospect’s attention.

That’s the sole job of a compelling headline (or subject line for emails)…to get your readers to read the next line of your marketing content.

Nobody knew that better than copywriter legend John Caples.

Fortunately for us, Mr. Caples […]

By |June 16th, 2016|Persuasion|Comments Off on If You Want Persuasive Marketing, 15 Words to Start With

Social Proof: Swipe My Testimonial Request System

Painful Truth: Most people hate writing testimonials.

Marketing Truth: One of the best and most affordable ways of putting social proof to work for your business is through testimonials.

Proven Solution: So what’s the simplest and most guaranteed way to actually get a client or customer to give you a testimonial?

In my […]

By |June 1st, 2016|Convert Sales|Comments Off on Social Proof: Swipe My Testimonial Request System

Social Proof: 5 Testimonial Items You Must Ask For

Ever heard this saying?

Everyone wants to be first to be second.

That’s human nature.

If we don’t see someone else wading into the lake yet, we think it can’t be a good idea.

So we sit on the beach, thinking we want to be safe and warm and dry on our towels…

…but that’s […]

By |May 27th, 2016|Marketing Strategy|Comments Off on Social Proof: 5 Testimonial Items You Must Ask For