About Grant Pasay

I help business owners and entrepreneurs be happier...by making sure they have healthy Direct Response Marketing systems in place... pumping out more leads, more sales, more referrals... which means more revenue to play with... which means a happier YOU... even if you have no idea where to begin. (I've been at it since starting my first marketing consultancy wayyyy back in 1999!)

Using Sugarman’s Seeds to Keep Your Audience Curious?

Sugarman’s seeds keep audiences curious.

And being curious keeps audiences reading.

Why is that important?

Because if you don’t keep your audience reading, then it doesn’t matter how stellar or helpful or persuasive your marketing content is…because it’s not getting consumed.

So how does Sugarman make readers curious?

Let me explain.

Those Curious Seeds of Curiosity

Sugarman […]

By |May 23rd, 2016|Marketing Strategy|1 Comment

A Quick Word of Encouragement For You

Hey, just wanted to pay-forward a bit of encouragement. Here it is:

You have what it takes to get where you want to get!

Why the word of encouragement?

Well, last week someone told me I was persistent…they were sure of it, because I’ve carried on as a business builder […]

By |May 11th, 2016|Uncategorized|2 Comments

Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 3 of 3

Want to be a smarter marketer?

Good! That means that in Part 1 of 3 you learned to:

  • watch what other smart marketers do, and then…
  • borrow their marketing strategies.

It also means the 3 smart marketing strategies we covered in Part 1 of 3 and the 4 marketing strategies we […]

By |May 4th, 2016|Marketing Strategy|Comments Off on Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 3 of 3

Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 2 of 3

Want to be a smarter marketer?

Good! That means that in Part 1 of 3 you learned to (1) watch what other smart marketers do and then (2) borrow their marketing strategies.

It also means the 3 smart marketing strategies we covered in Part 1 of 3 weren’t enough for […]

By |May 2nd, 2016|Marketing Strategy|Comments Off on Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 2 of 3

Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 1 of 3

Want to be a smarter marketer?

Then watch what other smart marketers do…and borrow their marketing strategies.

Case in point: I received a smart direct mail letter the other day.

It was from Harry Rosen, a high end clothier I frequent.

That apparently simple 4-paragraph letter represents 10 smart marketing strategies you can borrow […]

By |April 15th, 2016|Marketing Strategy|Comments Off on Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 1 of 3

Persuasion Strategy: The Easiest 1-Word Tweak You Can Leverage

I promised you this 1-word persuasion strategy tweak would be easy…and it is.

That means you have no excuse for not leveraging this strategy in all your marketing copy:

Persuasion Strategy: Replace abstract, general references to people or groups…with concrete, specific instances of the word ‘you’ or ‘your’.

That’s it! Couldn’t be easier.

After […]

By |April 12th, 2016|Persuasion|Comments Off on Persuasion Strategy: The Easiest 1-Word Tweak You Can Leverage

The Ethics Of Triggering Fear In Your Persuasive Marketing

Question:  How can it be ethical for you to drive sales into your business by triggering fear in people through your marketing?

Answer:  When thinking about the ethics of using fear in your persuasive marketing, it can be a challenge to accept that your goals can actually be aligned with your customer’s […]

By |April 8th, 2016|Convert Sales|Comments Off on The Ethics Of Triggering Fear In Your Persuasive Marketing

5 Blueprint Tips For Marketing Campaign Sanity

Let’s face it. Our approaches to marketing can tend to drive us insane.

For some of us, marketing is exciting (indeed!). For others, it’s a necessary evil.

Either way, it’s natural that we tend to rush into the process

…either because we’re excited to get going or because we can’t wait to get […]

By |March 28th, 2016|Direct Response Marketing|Comments Off on 5 Blueprint Tips For Marketing Campaign Sanity

Are Your Benefits Connected To Your Features? (How Pro Copywriting Does It)

Quick vital marketing test: Can you see the end picture in the connect-the-dots mess above?

It’s not that easy. And even if you figure it out, it takes time and work.

Now, I can see the end picture right away.

But that’s no surprise…I knew in advance what the end picture was!

And that’s […]

By |March 21st, 2016|Convert Sales|Comments Off on Are Your Benefits Connected To Your Features? (How Pro Copywriting Does It)

How To Get Richard Branson Selling For You

First of all, would you want Richard Branson selling for you?

Pulling all the strings he could pull?

Opening the doors he could open?

Getting the ears of the people in an instant?

Of course you would! Who wouldn’t!

Well, the good news is you can have (almost) that very thing.

How?

Link Your Stuff To Richard […]

By |March 18th, 2016|Marketing Strategy|Comments Off on How To Get Richard Branson Selling For You