About Grant Pasay

I help business owners and entrepreneurs be happier...by making sure they have healthy Direct Response Marketing systems in place... pumping out more leads, more sales, more referrals... which means more revenue to play with... which means a happier YOU... even if you have no idea where to begin. (I've been at it since starting my first marketing consultancy wayyyy back in 1999!)

How To Avoid 2 Costly Pricing Strategy Mistakes

Are you falling victim to the 2 most costly – and most common – pricing strategy mistakes business owners make?

I hope not. But even if you are, simply read on to learn how to avoid them both.

Pricing Strategy Mistakes: Internal vs External

The first pricing strategy mistake is all about what’s […]

By |February 10th, 2016|Marketing Strategy|Comments Off on How To Avoid 2 Costly Pricing Strategy Mistakes

Marketing Strategy: Why Not Pick One To Double Your Business?

Of course you’d like to double your business. Who wouldn’t?

And of course there are known strategies out there that could double your business.

So why don’t most business owners pick those strategies to work on?

Because their time gets sucked up by other activities and strategies that offer less attractive rewards.

That’s the […]

By |January 6th, 2016|Marketing Strategy|Comments Off on Marketing Strategy: Why Not Pick One To Double Your Business?

Marketing Images…How To Tap Their Power For Free

Example of a marketing image

Just how important are images and symbols?

Very important. Consider this quote from the English writer and philosopher Aldous Huxley:

“That’s what the human brain is there for—to turn the chaos of given experience into a set of […]

By |December 16th, 2015|Convert Sales|Comments Off on Marketing Images…How To Tap Their Power For Free

Marketing Strategy: 2 Types of Clinchers That Persuade Prospects

One of the many lessons I learned from my sales coach, Eric Lofholm, is that clinchers are especially good at persuading prospects.

What’s a clincher, you ask?

That’s where you find a quote from a person who is:

  • famous
  • very respected
  • and/or highly successful

And most important, the quote backs up your marketing claims.

This Simple Marketing […]

By |November 28th, 2015|Marketing Strategy|Comments Off on Marketing Strategy: 2 Types of Clinchers That Persuade Prospects

Business Owner: You’re Courageous…But Why?

Management consultant Peter Drucker once said,

“Whenever you see a successful business, someone once made a courageous decision.”

That makes you courageous! (And even if your business isn’t successful yet, you’re courageous just to be in the game.)

But Why Bother Being Courageous?

Courage means putting yourself out there in the face of uncertainty.

In […]

By |November 3rd, 2015|Convert Sales|Comments Off on Business Owner: You’re Courageous…But Why?

This Spooky Marketing Strategy Really Works

marketing strategy-seasonal-I know what you're thinking

Ever heard of entering the conversation already going on in your prospect’s mind?

That marketing strategy gem came from Robert Collier.

Why is your marketing more effective if you’re entering the conversation already going on in your prospect’s mind?

For […]

By |October 21st, 2015|Marketing Strategy|Comments Off on This Spooky Marketing Strategy Really Works

Case Studies: How To Get Others To Make Your Case For You

Case studies are invaluable marketing assets you can’t afford to ignore…for several reasons.

For starters, case studies are the perfect way to showcase your strengths and benefits through the context of a real-world client application.

In other words, case studies are your success stories…and nothing sells like success.

Second, since your case studies […]

By |October 15th, 2015|Convert Sales|Comments Off on Case Studies: How To Get Others To Make Your Case For You

Market Research: Are You Asking These 3 Revealing Questions?

Market Research: 3 revealing questionsThe smart business owner never stops doing market research.

How could you?

Your market’s expectations and experiences are always changing.

And you need to change your products and services along the way to stay relevant…

…and desirable.

An Easy Way To Do Market […]

By |October 8th, 2015|Market Research|Comments Off on Market Research: Are You Asking These 3 Revealing Questions?

Price Strategy: Why Do Apples-To-Oranges Comparisons Boost Perceived Value?

Price Strategy: Apples-To-Oranges Comparison

“Whatever it is you sell, you don’t want them thinking about it just as the thing you sell.” –Dan Kennedy

Wise words from decades-long in-the-trenches marketing master Dan Kennedy.

Because when it comes to what you sell, there are at least […]

By |September 15th, 2015|Convert Sales|Comments Off on Price Strategy: Why Do Apples-To-Oranges Comparisons Boost Perceived Value?

Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 3.2 of 3: Test)

As we said in Part 1, Part 2 and Part 3.1 of this series, you need to have the 3 Direct Response Marketing vitals working for you if you’re going to have any hope of getting your marketing money’s worth.

By way of reminder, here […]

By |August 26th, 2015|Direct Response Marketing|Comments Off on Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 3.2 of 3: Test)