About Grant Pasay

I help business owners and entrepreneurs be happier...by making sure they have healthy Direct Response Marketing systems in place... pumping out more leads, more sales, more referrals... which means more revenue to play with... which means a happier YOU... even if you have no idea where to begin. (I've been at it since starting my first marketing consultancy wayyyy back in 1999!)

Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 3.1 of 3: Track)

As we said in Part 1 of 3 and in Part 2 of 3, you need to have the 3 Direct Response Marketing vitals working for you if you’re going to have any hope of getting your marketing money’s worth.

By way of reminder, here are those […]

By |August 19th, 2015|Direct Response Marketing|Comments Off on Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 3.1 of 3: Track)

Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 2 of 3: Call To Action)

As we said in Part 1 of 3, you need to have the 3 Direct Response Marketing vitals working for you if you’re going to have any hope of getting your marketing money’s worth:

Marketing Hospital image - Direct Response Marketing Vitals

By |August 12th, 2015|Direct Response Marketing|Comments Off on Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 2 of 3: Call To Action)

Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 1 of 3: Persuasion)

In another post, we established that Direct Response Marketing (DRM) is the only kind of marketing worth your hard-earned dollars.

Why?

  1. It persuades your audience to take action…
  2. It includes a clear call to action that can be measured, and…
  3. It can be scientifically tested and improved as you go along.

And those […]

By |August 5th, 2015|Direct Response Marketing|Comments Off on Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 1 of 3: Persuasion)

Direct Response Marketing…The Only Type Worth Investing In

Marketing Hospital image - Direct Response Marketing Vitals

Direct Response Marketing (DRM) is the only kind of marketing worth your hard-earned dollars.

Why?

Because it’s marketing that directly asks your prospects and customers and clients to respond in a measurable way…

  • click a link
  • fill out a form
  • answer a survey […]
By |July 28th, 2015|Direct Response Marketing|Comments Off on Direct Response Marketing…The Only Type Worth Investing In

2 Flowchart Tips For Marketing Campaign Sanity

Anne C. Graham is an Amazon bestselling author, professional business consultant, speaker…and one of our happy clients.

And she loves that she can instantly see how her marketing campaigns flow and fit together.

Landing pages. Email sequences. Prospect interactions. CRM integration. Different regional segments being sent down different tracks of her campaigns. […]

By |July 23rd, 2015|Direct Response Marketing|Comments Off on 2 Flowchart Tips For Marketing Campaign Sanity

How To Only Target Pre-Qualified Leads That Most Businesses Overlook When Marketing

Tired of those leads that only plug up your funnel and waste your time? You’re not alone.

Why? Because not all leads are created equal. More to the point, not all leads are qualified.

That’s why effective lead generation marketing has to weed out those prospects that aren’t really prospects…whether they’re just […]

By |June 24th, 2014|Capture Leads, Direct Response Marketing, Nurture Leads|Comments Off on How To Only Target Pre-Qualified Leads That Most Businesses Overlook When Marketing

Happy Client Lands New Business From Lead Generation Marketing Solution

VIDEO: happy Marketing Hospital client's testimonial“[Grant] was just an absolute pleasure to work with…he made the process very easy, enjoyable and I have new clients to show for it, so what […]

By |March 24th, 2014|News|Comments Off on Happy Client Lands New Business From Lead Generation Marketing Solution

Happy Client Boosts Revenue 4.9% With Backend Upsell Direct Response Marketing Asset

Happy Marketing Hospital client testimonial“I wasn’t doing anything at all actually to encourage a ‘bounce back’ sale (learned that from you!). You took the time to listen to my complex […]

By |March 4th, 2014|News|Comments Off on Happy Client Boosts Revenue 4.9% With Backend Upsell Direct Response Marketing Asset

Marketing Hospital To Write Corporate Copy For Green Energy Manufacturer, BioCube Corporation

Peter Wilken from BioCube Corporation has selected Marketing Hospital to write corporate copy for the green energy manufacturer.

The goal is to clearly communicate how the company’s transportable, off-grid, biodiesel mini-refinery works. In other words, telling a company’s story.

Fortunately, clear communication and storytelling […]

By |February 24th, 2014|News|Comments Off on Marketing Hospital To Write Corporate Copy For Green Energy Manufacturer, BioCube Corporation

Marketing Hospital To Write Direct Response Copy for Breeba Ventures Project

Isaac Ristich from digital agency Breeba Ventures has selected Marketing Hospital to write direct response copy for a website project for which they have been shortlisted.

The goal is to make the web copy compel visitors to respond.

Fortunately, persuasive copy is exactly what […]

By |September 19th, 2013|News|Comments Off on Marketing Hospital To Write Direct Response Copy for Breeba Ventures Project