Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 2 of 3: Call To Action)
As we said in Part 1 of 3, you need to have the 3 Direct Response Marketing vitals working for you if you’re going to have any hope of getting your marketing money’s worth:
Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 1 of 3: Persuasion)
In another post, we established that Direct Response Marketing (DRM) is the only kind of marketing worth your hard-earned dollars.
- It persuades your audience to take action…
- It includes a clear call to action that can be measured, and…
- It can be scientifically tested and improved as you go along.
And those […]
Direct Response Marketing (DRM) is the only kind of marketing worth your hard-earned dollars.
Because it’s marketing that directly asks your prospects and customers and clients to respond in a measurable way…
- click a link
- fill out a form
- answer a survey […]
Anne C. Graham is an Amazon bestselling author, professional business consultant, speaker…and one of our happy clients.
And she loves that she can instantly see how her marketing campaigns flow and fit together.
Landing pages. Email sequences. Prospect interactions. CRM integration. Different regional segments being sent down different tracks of her campaigns. […]
Tired of those leads that only plug up your funnel and waste your time? You’re not alone.
Why? Because not all leads are created equal. More to the point, not all leads are qualified.
That’s why effective lead generation marketing has to weed out those prospects that aren’t really prospects…whether they’re just […]
Peter Wilken from BioCube Corporation has selected Marketing Hospital to write corporate copy for the green energy manufacturer.
The goal is to clearly communicate how the company’s transportable, off-grid, biodiesel mini-refinery works. In other words, telling a company’s story.
Fortunately, clear communication and storytelling […]
Isaac Ristich from digital agency Breeba Ventures has selected Marketing Hospital to write direct response copy for a website project for which they have been shortlisted.
The goal is to make the web copy compel visitors to respond.
Fortunately, persuasive copy is exactly what […]