Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 3 of 3

Want to be a smarter marketer? Good! That means that in Part 1 of 3 you learned to: watch what other smart marketers do, and then... borrow their marketing strategies. It also means the 3 [...]

By |May 4th, 2016|Categories: Marketing Strategy|Tags: |

Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 2 of 3

Want to be a smarter marketer? Good! That means that in Part 1 of 3 you learned to (1) watch what other smart marketers do and then (2) borrow their marketing strategies. It also means [...]

By |May 2nd, 2016|Categories: Marketing Strategy|Tags: |

Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 1 of 3

Want to be a smarter marketer? Then watch what other smart marketers do...and borrow their marketing strategies. Case in point: I received a smart direct mail letter the other day. It was from Harry Rosen, [...]

By |April 15th, 2016|Categories: Marketing Strategy|Tags: , |

Persuasion Strategy: The Easiest 1-Word Tweak You Can Leverage

I promised you this 1-word persuasion strategy tweak would be easy...and it is. That means you have no excuse for not leveraging this strategy in all your marketing copy: Persuasion Strategy: Replace abstract, general references [...]

By |April 12th, 2016|Categories: Persuasion|Tags: , |

The Ethics Of Triggering Fear In Your Persuasive Marketing

Question:  How can it be ethical for you to drive sales into your business by triggering fear in people through your marketing? Answer:  When thinking about the ethics of using fear in your persuasive marketing, it [...]

By |April 8th, 2016|Categories: Convert Sales|Tags: |

5 Blueprint Tips For Marketing Campaign Sanity

Let's face it. Our approaches to marketing can tend to drive us insane. For some of us, marketing is exciting (indeed!). For others, it's a necessary evil. Either way, it's natural that we tend to [...]

By |March 28th, 2016|Categories: Direct Response Marketing|Tags: , |