Using Direct Response marketing to convert sales.
Are you using Analogical Persuasion to make your marketing as persuasive as it can be?
I hope so…
…because you’re already good at it, whether you know it or not.
Better yet, Analogical Persuasion is super easy to leverage…especially with the help of my handy 5-step template.
What Is Analogical Persuasion?
What I call ‘Analogical […]
Most entrepreneurs don’t want to hear this.
But in good faith, and for your own good, I have to say it:
You must be persuasive in your marketing…and probably to a greater degree than you’re naturally comfortable with.
Why? Because people (in other words, your prospects) generally don’t want to change.
Blame it on […]
Question: How can it be ethical for you to drive sales into your business by triggering fear in people through your marketing?
Answer: When thinking about the ethics of using fear in your persuasive marketing, it can be a challenge to accept that your goals can actually be aligned with your customer’s […]
Quick vital marketing test: Can you see the end picture in the connect-the-dots mess above?
It’s not that easy. And even if you figure it out, it takes time and work.
Now, I can see the end picture right away.
But that’s no surprise…I knew in advance what the end picture was!
And that’s […]
Just how important are images and symbols?
Very important. Consider this quote from the English writer and philosopher Aldous Huxley:
“That’s what the human brain is there for—to turn the chaos of given experience into a set of […]
Management consultant Peter Drucker once said,
“Whenever you see a successful business, someone once made a courageous decision.”
That makes you courageous! (And even if your business isn’t successful yet, you’re courageous just to be in the game.)
But Why Bother Being Courageous?
Courage means putting yourself out there in the face of uncertainty.
Case studies are invaluable marketing assets you can’t afford to ignore…for several reasons.
For starters, case studies are the perfect way to showcase your strengths and benefits through the context of a real-world client application.
In other words, case studies are your success stories…and nothing sells like success.
Second, since your case studies […]
“Whatever it is you sell, you don’t want them thinking about it just as the thing you sell.” –Dan Kennedy
Wise words from decades-long in-the-trenches marketing master Dan Kennedy.
Because when it comes to what you sell, there are at least […]