Using Direct Response marketing to convert sales.

Copywriting Template: How To Use The Power of Analogical Persuasion

Are you using Analogical Persuasion to make your marketing as persuasive as it can be?

I hope so…

…because you’re already good at it, whether you know it or not.

Better yet, Analogical Persuasion is super easy to leverage…especially with the help of my handy 5-step template.

What Is Analogical Persuasion?

What I call ‘Analogical […]

By |July 22nd, 2016|Convert Sales|Comments Off on Copywriting Template: How To Use The Power of Analogical Persuasion

Marketing Copywriting: Why ‘Just The Facts’ Won’t Cut It

Most entrepreneurs don’t want to hear this.

But in good faith, and for your own good, I have to say it:

You must be persuasive in your marketing…and probably to a greater degree than you’re naturally comfortable with.

Why? Because people (in other words, your prospects) generally don’t want to change.

Blame it on […]

By |July 11th, 2016|Convert Sales|Comments Off on Marketing Copywriting: Why ‘Just The Facts’ Won’t Cut It

Social Proof: Swipe My Testimonial Request System

Painful Truth: Most people hate writing testimonials.

Marketing Truth: One of the best and most affordable ways of putting social proof to work for your business is through testimonials.

Proven Solution: So what’s the simplest and most guaranteed way to actually get a client or customer to give you a testimonial?

In my […]

By |June 1st, 2016|Convert Sales|Comments Off on Social Proof: Swipe My Testimonial Request System

The Ethics Of Triggering Fear In Your Persuasive Marketing

Question:  How can it be ethical for you to drive sales into your business by triggering fear in people through your marketing?

Answer:  When thinking about the ethics of using fear in your persuasive marketing, it can be a challenge to accept that your goals can actually be aligned with your customer’s […]

By |April 8th, 2016|Convert Sales|Comments Off on The Ethics Of Triggering Fear In Your Persuasive Marketing

Are Your Benefits Connected To Your Features? (How Pro Copywriting Does It)

Quick vital marketing test: Can you see the end picture in the connect-the-dots mess above?

It’s not that easy. And even if you figure it out, it takes time and work.

Now, I can see the end picture right away.

But that’s no surprise…I knew in advance what the end picture was!

And that’s […]

By |March 21st, 2016|Convert Sales|Comments Off on Are Your Benefits Connected To Your Features? (How Pro Copywriting Does It)

Marketing Images…How To Tap Their Power For Free

Example of a marketing image

Just how important are images and symbols?

Very important. Consider this quote from the English writer and philosopher Aldous Huxley:

“That’s what the human brain is there for—to turn the chaos of given experience into a set of […]

By |December 16th, 2015|Convert Sales|Comments Off on Marketing Images…How To Tap Their Power For Free

Business Owner: You’re Courageous…But Why?

Management consultant Peter Drucker once said,

“Whenever you see a successful business, someone once made a courageous decision.”

That makes you courageous! (And even if your business isn’t successful yet, you’re courageous just to be in the game.)

But Why Bother Being Courageous?

Courage means putting yourself out there in the face of uncertainty.

In […]

By |November 3rd, 2015|Convert Sales|Comments Off on Business Owner: You’re Courageous…But Why?

Case Studies: How To Get Others To Make Your Case For You

Case studies are invaluable marketing assets you can’t afford to ignore…for several reasons.

For starters, case studies are the perfect way to showcase your strengths and benefits through the context of a real-world client application.

In other words, case studies are your success stories…and nothing sells like success.

Second, since your case studies […]

By |October 15th, 2015|Convert Sales|Comments Off on Case Studies: How To Get Others To Make Your Case For You

Price Strategy: Why Do Apples-To-Oranges Comparisons Boost Perceived Value?

Price Strategy: Apples-To-Oranges Comparison

“Whatever it is you sell, you don’t want them thinking about it just as the thing you sell.” –Dan Kennedy

Wise words from decades-long in-the-trenches marketing master Dan Kennedy.

Because when it comes to what you sell, there are at least […]

By |September 15th, 2015|Convert Sales|Comments Off on Price Strategy: Why Do Apples-To-Oranges Comparisons Boost Perceived Value?