The Solution To Marketing Uncertainty

When I was about 6 years old, my parents gave me a storybook parable.

And I completely missed the moral of the story!

Little did I know how that would affect my business years later.

You see, the story was about 3 fellows.

Their master was going away for a time…but before he left, […]

By |July 18th, 2016|Direct Response Marketing|Comments Off on The Solution To Marketing Uncertainty

5 Blueprint Tips For Marketing Campaign Sanity

Let’s face it. Our approaches to marketing can tend to drive us insane.

For some of us, marketing is exciting (indeed!). For others, it’s a necessary evil.

Either way, it’s natural that we tend to rush into the process

…either because we’re excited to get going or because we can’t wait to get […]

By |March 28th, 2016|Direct Response Marketing|Comments Off on 5 Blueprint Tips For Marketing Campaign Sanity

Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 3.2 of 3: Test)

As we said in Part 1, Part 2 and Part 3.1 of this series, you need to have the 3 Direct Response Marketing vitals working for you if you’re going to have any hope of getting your marketing money’s worth.

By way of reminder, here […]

By |August 26th, 2015|Direct Response Marketing|Comments Off on Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 3.2 of 3: Test)

Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 3.1 of 3: Track)

As we said in Part 1 of 3 and in Part 2 of 3, you need to have the 3 Direct Response Marketing vitals working for you if you’re going to have any hope of getting your marketing money’s worth.

By way of reminder, here are those […]

By |August 19th, 2015|Direct Response Marketing|Comments Off on Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 3.1 of 3: Track)

Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 2 of 3: Call To Action)

As we said in Part 1 of 3, you need to have the 3 Direct Response Marketing vitals working for you if you’re going to have any hope of getting your marketing money’s worth:

Marketing Hospital image - Direct Response Marketing Vitals

By |August 12th, 2015|Direct Response Marketing|Comments Off on Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 2 of 3: Call To Action)

Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 1 of 3: Persuasion)

In another post, we established that Direct Response Marketing (DRM) is the only kind of marketing worth your hard-earned dollars.

Why?

  1. It persuades your audience to take action…
  2. It includes a clear call to action that can be measured, and…
  3. It can be scientifically tested and improved as you go along.

And those […]

By |August 5th, 2015|Direct Response Marketing|Comments Off on Never Send Another Piece Of Marketing Out The Door That’s Missing A Vital Direct Response Marketing Element (Part 1 of 3: Persuasion)

Direct Response Marketing…The Only Type Worth Investing In

Marketing Hospital image - Direct Response Marketing Vitals

Direct Response Marketing (DRM) is the only kind of marketing worth your hard-earned dollars.

Why?

Because it’s marketing that directly asks your prospects and customers and clients to respond in a measurable way…

  • click a link
  • fill out a form
  • answer a survey […]
By |July 28th, 2015|Direct Response Marketing|Comments Off on Direct Response Marketing…The Only Type Worth Investing In

2 Flowchart Tips For Marketing Campaign Sanity

Anne C. Graham is an Amazon bestselling author, professional business consultant, speaker…and one of our happy clients.

And she loves that she can instantly see how her marketing campaigns flow and fit together.

Landing pages. Email sequences. Prospect interactions. CRM integration. Different regional segments being sent down different tracks of her campaigns. […]

By |July 23rd, 2015|Direct Response Marketing|Comments Off on 2 Flowchart Tips For Marketing Campaign Sanity

How To Only Target Pre-Qualified Leads That Most Businesses Overlook When Marketing

Tired of those leads that only plug up your funnel and waste your time? You’re not alone.

Why? Because not all leads are created equal. More to the point, not all leads are qualified.

That’s why effective lead generation marketing has to weed out those prospects that aren’t really prospects…whether they’re just […]

By |June 24th, 2014|Capture Leads, Direct Response Marketing, Nurture Leads|Comments Off on How To Only Target Pre-Qualified Leads That Most Businesses Overlook When Marketing