What One Thing Determines Your Marketing Results The Most?

Most business owners don’t know the answer to what’s the single biggest factor in their marketing results.

In fact, most people don’t know the answer to what’s the single biggest factor in the results they get in any area of their lives.

But the good news is that:

  • The answer to both those […]
By |July 11th, 2016|Marketing Strategy|Comments Off on What One Thing Determines Your Marketing Results The Most?

Forgotten Marketing Strategy From a Business Giant in 1941

Want to know a powerful marketing strategy from over 75 years ago?

Don’t sell your features. Instead, sell your benefits.

Since when is focusing on benefits rather than features a forgotten marketing strategy, you ask?

Since you see businesses forgetting this marketing wisdom left, right and center every day.

Ever see a vacuum cleaner […]

By |June 20th, 2016|Marketing Strategy|Comments Off on Forgotten Marketing Strategy From a Business Giant in 1941

Social Proof: 5 Testimonial Items You Must Ask For

Ever heard this saying?

Everyone wants to be first to be second.

That’s human nature.

If we don’t see someone else wading into the lake yet, we think it can’t be a good idea.

So we sit on the beach, thinking we want to be safe and warm and dry on our towels…

…but that’s […]

By |May 27th, 2016|Marketing Strategy|Comments Off on Social Proof: 5 Testimonial Items You Must Ask For

Using Sugarman’s Seeds to Keep Your Audience Curious?

Sugarman’s seeds keep audiences curious.

And being curious keeps audiences reading.

Why is that important?

Because if you don’t keep your audience reading, then it doesn’t matter how stellar or helpful or persuasive your marketing content is…because it’s not getting consumed.

So how does Sugarman make readers curious?

Let me explain.

Those Curious Seeds of Curiosity

Sugarman […]

By |May 23rd, 2016|Marketing Strategy|1 Comment

Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 3 of 3

Want to be a smarter marketer?

Good! That means that in Part 1 of 3 you learned to:

  • watch what other smart marketers do, and then…
  • borrow their marketing strategies.

It also means the 3 smart marketing strategies we covered in Part 1 of 3 and the 4 marketing strategies we […]

By |May 4th, 2016|Marketing Strategy|Comments Off on Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 3 of 3

Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 2 of 3

Want to be a smarter marketer?

Good! That means that in Part 1 of 3 you learned to (1) watch what other smart marketers do and then (2) borrow their marketing strategies.

It also means the 3 smart marketing strategies we covered in Part 1 of 3 weren’t enough for […]

By |May 2nd, 2016|Marketing Strategy|Comments Off on Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 2 of 3

Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 1 of 3

Want to be a smarter marketer?

Then watch what other smart marketers do…and borrow their marketing strategies.

Case in point: I received a smart direct mail letter the other day.

It was from Harry Rosen, a high end clothier I frequent.

That apparently simple 4-paragraph letter represents 10 smart marketing strategies you can borrow […]

By |April 15th, 2016|Marketing Strategy|Comments Off on Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 1 of 3

How To Get Richard Branson Selling For You

First of all, would you want Richard Branson selling for you?

Pulling all the strings he could pull?

Opening the doors he could open?

Getting the ears of the people in an instant?

Of course you would! Who wouldn’t!

Well, the good news is you can have (almost) that very thing.

How?

Link Your Stuff To Richard […]

By |March 18th, 2016|Marketing Strategy|Comments Off on How To Get Richard Branson Selling For You

How To Avoid 2 Costly Pricing Strategy Mistakes

Are you falling victim to the 2 most costly – and most common – pricing strategy mistakes business owners make?

I hope not. But even if you are, simply read on to learn how to avoid them both.

Pricing Strategy Mistakes: Internal vs External

The first pricing strategy mistake is all about what’s […]

By |February 10th, 2016|Marketing Strategy|Comments Off on How To Avoid 2 Costly Pricing Strategy Mistakes

Marketing Strategy: Why Not Pick One To Double Your Business?

Of course you’d like to double your business. Who wouldn’t?

And of course there are known strategies out there that could double your business.

So why don’t most business owners pick those strategies to work on?

Because their time gets sucked up by other activities and strategies that offer less attractive rewards.

That’s the […]

By |January 6th, 2016|Marketing Strategy|Comments Off on Marketing Strategy: Why Not Pick One To Double Your Business?