How To Use This Persuasive Headline Formula Without Messing It Up

Why is the headline formula below one of the most effective to use…and so easy to get right?

“How To Yay Without Boo”

Because it’s so simple and catchy that you’ll probably never forget it.

(I never have since hearing Frank Kern mention it one time!)

And as great as that is for YOU, it gets […]

By |June 27th, 2016|Persuasion|Comments Off on How To Use This Persuasive Headline Formula Without Messing It Up

If You Want Persuasive Marketing, 15 Words to Start With

You will never have persuasive marketing!

Unless, that is, you first capture your prospect’s attention.

That’s the sole job of a compelling headline (or subject line for emails)…to get your readers to read the next line of your marketing content.

Nobody knew that better than copywriter legend John Caples.

Fortunately for us, Mr. Caples […]

By |June 16th, 2016|Persuasion|Comments Off on If You Want Persuasive Marketing, 15 Words to Start With

Persuasion Strategy: The Easiest 1-Word Tweak You Can Leverage

I promised you this 1-word persuasion strategy tweak would be easy…and it is.

That means you have no excuse for not leveraging this strategy in all your marketing copy:

Persuasion Strategy: Replace abstract, general references to people or groups…with concrete, specific instances of the word ‘you’ or ‘your’.

That’s it! Couldn’t be easier.

After […]

By |April 12th, 2016|Persuasion|Comments Off on Persuasion Strategy: The Easiest 1-Word Tweak You Can Leverage