How To Get Richard Branson Selling For You
First of all, would you want Richard Branson selling for you?
Pulling all the strings he could pull?
Opening the doors he could open?
Getting the ears of the people in an instant?
Of course you would! Who wouldn’t!
Well, the good news is you can have (almost) that very thing.
Link Your Stuff To Richard Branson
First, you do a bit of research to find a common link between Mr. Branson and your product or service.
For example, if you sell leather wallets, find out if Mr. B likes leather wallets. Or wallets in general. Or leather. (You get the point.)
Second, you link your research about Mr. B with your product or service.
For example, if Mr. B buys himself a new wallet every year, then you create a promotion selling your prospects on buying a new wallet every year just like Mr. B does.
Why Will Richard Branson Help You?
You see, people are drawn to celebrity.
They want to be like the famous people (or successful people).
So you find someone famous. Then you link their behavior or attitudes or philosophy or whatever to your product or service.
You now have Richard Branson (or whatever celebrity you selected) selling for you.
And all without any celebrity endorsement fees!
Pretty neat, huh?
Another simple technique is to find ‘clincher’ quotes from celebrities (or famous people or experts or authority figures).
Clincher quotes are where the famous person in question has said something that makes your case for you.
For example, imagine you’re making the case that business owners can’t afford to stop paying to get their message in front of prospects.
It’s one thing for YOU to say that, but it’s another thing for HENRY FORD to say it.
That’s why you could use a clincher like this:
“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford
How Are You Piggy Backing On Richard Branson?
What about you? Have you found some effective ways to market yourself by borrowing the celebrity and power of the famous (whether or not Mr. B is involved)?
Tell us about it in the comments below so we can all be better marketers!
Or if you want to get your own celebrity-infused selling campaign working for you in the fastest and easiest way possible, then give us a shout by email or toll free at 1-855-713-7416.
Want to see how else we can help? Check it out here.