Persuasion Strategy: The Easiest 1-Word Tweak You Can Leverage

I promised you this 1-word persuasion strategy tweak would be easy…and it is.

That means you have no excuse for not leveraging this strategy in all your marketing copy:

Persuasion Strategy: Replace abstract, general references to people or groups…with concrete, specific instances of the word ‘you’ or ‘your’.

That’s it! Couldn’t be easier.

After all, your prospect IS an audience of one…so you should address them that way!

Persuasion Strategy Examples

Could you use some examples? My pleasure:

Change this…

When people are deciding where to buy a diamond ring…

…to this…

When you are deciding where to buy a diamond ring…

And change this…

Now, we tend to think that all photo shoots are the same…

…to this…

Now, you might think that all photo shoots are the same…

And change this…

Small business owners have 3 main marketing challenges…

…to this…

You, as a small business owner, have 3 main marketing challenges…

See how that works?

Now, you might have to change a few of the other words in the sentence to make it work with the word ‘you’ being in there…but it’s easy enough to see how to make those changes.

Why This Persuasion Strategy Works

Words influence how we process information.

If your marketing refers to abstract people or generalized groups, your message will NOT hit your readers with as much persuasion as it could.

They will NOT feel your message relates to THEM in the same way it would if you used ‘you’ and ‘your’.

They will NOT feel you are talking to THEM in particular in the same way they would if you used ‘you’ and ‘your’.

Finally, they will NOT feel you are as warm and personable as they would if you used ‘you’ and ‘your’.

Bottom line: you can easily tweak your marketing copy to have more persuasion power by using the words ‘you’ and ‘your’.

What’s YOUR Plan To Put This Into Action?

Not sure where to begin with this persuasion strategy? Then just review your latest (or upcoming) blog post. Find everywhere you can tweak it to include ‘you’ or ‘your’.

Easy enough, right?

Or do you have another plan in mind? If so, let us know in the comments below…so we can all become better marketers!