How To Use This Persuasive Headline Formula Without Messing It Up
Why is the headline formula below one of the most effective to use…and so easy to get right?
“How To Yay Without Boo”
Because it’s so simple and catchy that you’ll probably never forget it.
(I never have since hearing Frank Kern mention it one time!)
And as great as that is for YOU, it gets even better.
Because when it comes to your readers, there are 4 reasons why this headline formula draws them in…and then makes them think you’re the cat’s meow.
Reason 1: Help-Promising Headline
‘How To’ headlines tell your readers you can help them.
That makes this headline formula effective for persuading readers to keep reading.
And the only goal of your headline is to get readers to read the next line!
Reason 2: Your Headline Has a Pull
The headline formula ‘How To Yay Without Boo’ always includes a pull element.
The pull element is the ‘yay’ part of your headline.
‘Yay’ simply means you identify the biggest desired outcome your offer delivers:
- How to swim as gracefully as a dolphin
- How to create Christmas cookies that put Martha Stewart to shame
- How to make your boss want to promote you
In other words, your headline is promising a happy outcome.
And that means pleasure.
Pleasure is one of the 2 main motivational drives in all humans.
So your headline is even more effective and persuasive because it taps into that powerful motivator: pleasure.
Reason 3: Your Headline Overcomes a Push
The headline formula ‘How To Yay Without Boo’ always diffuses one or more reasons why your reader would NOT decide to read on or take action.
The push element is the ‘boo’ part.
And it taps into the second main motivational drive in humans: pain.
‘Boo’ simply means you identify the biggest undesirable circumstance or result your offer avoids:
- How to swim as gracefully as a dolphin without sinking weeks of your time into learning
- How to create Christmas cookies that put Martha Stewart to shame without having to buy any special ingredients or kitchen gadgets
- How to make your boss want to promote you without having to work harder or longer than you already are
By promising that you’ll help your reader avoid pain, your headline is even more effective and persuasive at motivating them to read on.
Reason 4: Liking, Reciprocity & Positioning
So, what happens when your ‘How To’ headline persuades your readers to read on and eventually seek help from you?
First of all, when you help someone they tend to like you personally, making them more open to doing business with you.
Second, when you help someone they tend to feel they owe you something in return.
In other words, they feel the need to reciprocate the favor…again, making them more open to doing business with you.
Finally, and arguably most important…
When you demonstrate to your prospects that you can help them, you position yourself as the expert they can rely on going forward.
And that makes the ‘How To Yay Without Boo’ headline formula super effective for persuading readers to keep coming to you for what they need.
So, Did That Help?
Now it’s your turn. Think you’ll remember the headline formula ‘How To Yay Without Boo’? Which of the 4 reasons are most appealing to you?
Let us know in the comments below.
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