Copywriting for Non-Copywriters: Use Headlines to Select Your Audience

Headlines are important marketing tools

I’m guessing you’re interested in copywriting, but you don’t consider yourself a copywriter.

If I’m correct, don’t go thinking I’m psychic.

I simply used this blog post’s title (which is really just another type of headline) to select a […]

By |September 26th, 2016|Attract Traffic|Comments Off on Copywriting for Non-Copywriters: Use Headlines to Select Your Audience

Marketing Copywriting: Why ‘Just The Facts’ Won’t Cut It

Most entrepreneurs don’t want to hear this.

But in good faith, and for your own good, I have to say it:

You must be persuasive in your marketing…and probably to a greater degree than you’re naturally comfortable with.

Why? Because people (in other words, your prospects) generally don’t want to change.

Blame it on […]

By |July 11th, 2016|Convert Sales|Comments Off on Marketing Copywriting: Why ‘Just The Facts’ Won’t Cut It

How To Use This Persuasive Headline Formula Without Messing It Up

Why is the headline formula below one of the most effective to use…and so easy to get right?

“How To Yay Without Boo”

Because it’s so simple and catchy that you’ll probably never forget it.

(I never have since hearing Frank Kern mention it one time!)

And as great as that is for YOU, it gets […]

By |June 27th, 2016|Persuasion|Comments Off on How To Use This Persuasive Headline Formula Without Messing It Up

Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 3 of 3

Want to be a smarter marketer?

Good! That means that in Part 1 of 3 you learned to:

  • watch what other smart marketers do, and then…
  • borrow their marketing strategies.

It also means the 3 smart marketing strategies we covered in Part 1 of 3 and the 4 marketing strategies we […]

By |May 4th, 2016|Marketing Strategy|Comments Off on Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 3 of 3

Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 2 of 3

Want to be a smarter marketer?

Good! That means that in Part 1 of 3 you learned to (1) watch what other smart marketers do and then (2) borrow their marketing strategies.

It also means the 3 smart marketing strategies we covered in Part 1 of 3 weren’t enough for […]

By |May 2nd, 2016|Marketing Strategy|Comments Off on Case Study: Harry Rosen’s 10 Smart Marketing Strategies – Part 2 of 3

Persuasion Strategy: The Easiest 1-Word Tweak You Can Leverage

I promised you this 1-word persuasion strategy tweak would be easy…and it is.

That means you have no excuse for not leveraging this strategy in all your marketing copy:

Persuasion Strategy: Replace abstract, general references to people or groups…with concrete, specific instances of the word ‘you’ or ‘your’.

That’s it! Couldn’t be easier.

After […]

By |April 12th, 2016|Persuasion|Comments Off on Persuasion Strategy: The Easiest 1-Word Tweak You Can Leverage

Are Your Benefits Connected To Your Features? (How Pro Copywriting Does It)

Quick vital marketing test: Can you see the end picture in the connect-the-dots mess above?

It’s not that easy. And even if you figure it out, it takes time and work.

Now, I can see the end picture right away.

But that’s no surprise…I knew in advance what the end picture was!

And that’s […]

By |March 21st, 2016|Convert Sales|Comments Off on Are Your Benefits Connected To Your Features? (How Pro Copywriting Does It)

How To Get Richard Branson Selling For You

First of all, would you want Richard Branson selling for you?

Pulling all the strings he could pull?

Opening the doors he could open?

Getting the ears of the people in an instant?

Of course you would! Who wouldn’t!

Well, the good news is you can have (almost) that very thing.

How?

Link Your Stuff To Richard […]

By |March 18th, 2016|Marketing Strategy|Comments Off on How To Get Richard Branson Selling For You