Copywriting Template: How To Use The Power of Analogical Persuasion

Are you using Analogical Persuasion to make your marketing as persuasive as it can be?

I hope so…

…because you’re already good at it, whether you know it or not.

Better yet, Analogical Persuasion is super easy to leverage…especially with the help of my handy 5-step template.

What Is Analogical Persuasion?

What I call ‘Analogical […]

By |July 22nd, 2016|Convert Sales|Comments Off on Copywriting Template: How To Use The Power of Analogical Persuasion

Marketing Copywriting: Why ‘Just The Facts’ Won’t Cut It

Most entrepreneurs don’t want to hear this.

But in good faith, and for your own good, I have to say it:

You must be persuasive in your marketing…and probably to a greater degree than you’re naturally comfortable with.

Why? Because people (in other words, your prospects) generally don’t want to change.

Blame it on […]

By |July 11th, 2016|Convert Sales|Comments Off on Marketing Copywriting: Why ‘Just The Facts’ Won’t Cut It

Marketing Strategy: 2 Types of Clinchers That Persuade Prospects

One of the many lessons I learned from my sales coach, Eric Lofholm, is that clinchers are especially good at persuading prospects.

What’s a clincher, you ask?

That’s where you find a quote from a person who is:

  • famous
  • very respected
  • and/or highly successful

And most important, the quote backs up your marketing claims.

This Simple Marketing […]

By |November 28th, 2015|Marketing Strategy|Comments Off on Marketing Strategy: 2 Types of Clinchers That Persuade Prospects