Want to see the type of sales and marketing assets we develop for our happy clients?

Just click on any of the samples below to download a copy you can check out.

Marketing Hospital - Direct Response Marketing Sample - sales letterThis is a classic long form sales letter I wrote for a client’s product launch of a $4000 in-person bootcamp. The sales letter format remains one of the most effective marketing approaches due to hitting so many of the reader’s psychological triggers.

Marketing Hospital - Direct Response Marketing Sample - advertorialThis is a persuasive advertorial I researched and wrote for a branding company’s client. It makes a case for the client’s offering by weaving an old story about Walt Disney into a then-current market story.

Marketing Hospital - Direct Response Marketing Sample - sales brochureI developed the copy for this sales brochure. This is a high-end B2B service with a large ticket price…but instead of a corporate-speak approach, the client (wisely) wanted highly persuasive copy. The brochure is used as part of a phone-based sales process.

Marketing Hospital - Direct Response Marketing Sample - sales brochureAnother sales brochure I wrote for the same client as the item above. Once again, high-end B2B service with a large ticket price…and highly persuasive copy to support a phone-based sales process.

Marketing Hospital - Direct Response Marketing Sample - stick letter and bounce back offerI developed the strategy and copy for this simple, trackable marketing piece, which boosted my client’s revenues by 4.9% as soon as she started using it. Combines a ‘stick letter’ with a bounce back coupon to make a second offer to customers that just purchased…which just happens to be the best time to make a second offer.

Marketing Hospital - Direct Response Marketing Sample - case studyA fine example of how case studies, when developed right, leverage the persuasiveness of (1) social proof (i.e., 3rd party validation), (2) affiliation with the client (i.e., “They’re just like me!”), (3) before-and-after comparison, (4) supporting photos, and (5) measurable results (as available, especially when dealing with ROI).

Marketing Hospital - Direct Response Marketing Sample - white paperOne of many white papers I researched and wrote for a very large client. Providing educational materials for free can establish you as an authority and expert…but you need to include a clear and trackable call to action to make sure your investment is working.

Marketing Hospital - Direct Response Marketing Sample - pay-per-click adsPay-per-click ads I wrote for a client’s lead generation campaign. The ads select the target audience, then promise a desirable benefit. These ads pointed to landing page content that I also developed for the client (see next item below). The ads and landing page content worked together to get her new clients of her own.

Marketing Hospital - Direct Response Marketing Sample - landing pageThis is the landing page copy that the ads mentioned above pointed to. The copy includes pains the reader wants to avoid, and desirable outcomes the reader wants to realize. Again, these marketing assets worked to get my client new clients of her own.

Marketing Hospital - Direct Response Marketing Sample - lead generation reportI developed the marketing strategy and wrote this informal lead generation report. The informative report is offered for free in exchange for a lead’s contact info…that way my client can keep in touch with the 80% of leads that aren’t ready to buy…yet.

Marketing Hospital - Direct Response Marketing Sample - web copyWeb copy I wrote for a web developer’s client. Makes the reader’s pain, need and wants front and center…then offers the solution with proof to back up the claims…and ends with a clear call to action. This is why classic direct response marketing works so well.

Marketing Hospital - Traditional Marketing Sample - brochureThis is a beautifully designed brochure that I wrote for a design firm’s client. The client’s offer of food is enhanced by drawing in the story of the family behind the company to inject personality and human interest.

Marketing Hospital - Direct Response Marketing Sample - magazine articleI wrote this article for Alive Magazine under my own name. A very effective way to differentiate yourself from your competition is to establish authority, celebrity and expert status. Trade magazine articles are just one of many strategies to accomplish those goals.

Marketing Hospital - Direct Response Marketing Sample - emailOne of many emails I wrote for a large investor relations-related client (they liked them very short). Using specific details to back up claims is an effective direct response copy technique…as is ‘social proof,’ which tells prospects your offer must be good because so many others are buying in.

Marketing Hospital - Direct Response Marketing Sample - nurture emailsThis is a sampling of a nurture email campaign I developed for a support group client. The goal of the emails was to create a personal bond between reader and writer by including personal stories and through providing helpful information.

 

What did you think of the samples?

Looking forward to hearing your thoughts.

As always, I can be reached at 778-327-7943 or at grant@marketinghospital.com.

Here’s to Healthier Marketing and a Happier You,

Grant Pasay, Marketing Strategist and Direct Response Copywriter
Grant Pasay
Your Marketing Health Specialist
Marketing Hospital

Imagine Joining Our List Of Happy Customers!

VIDEO: happy Marketing Hospital client's testimonial“[Grant] was just an absolute pleasure to work with…he made the process very easy, enjoyable and I have new clients to show for it, so what more can I say. Happy happy client.”
Brenda Cadman, Founder of WeddingBusinessWebsites.com

Happy Marketing Hospital client testimonial“I wasn’t doing anything at all actually to encourage a ‘bounce back’ sale (learned that from you!). You took the time to listen to my complex problem, learn about my business so you could recommend the appropriate solution! I really felt ‘listened’ to.”
Tamara Brooks, Founder of BespokePrints.com

VIDEO: happy Marketing Hospital client's testimonial“The process was very, very smooth. Grant’s communication skills are excellent. He lays everything out that you need to do to get the job done…I would recommend anyone to work with Grant.”
Josh Neumann, Co-Founder of StayFitAnywhere.com

(We'll just let a few of our happy clients talk about this one!)

What Our Clients Have To Say...

Happy Marketing Hospital client testimonial"I wasn’t doing anything at all actually to encourage a 'bounce back' sale (learned that from you!)." [NOTE: After implementing this solution, Tamara saw an immediate bump in her revenues of 4.9%.] -- Tamara Brooks, Founder of BespokePrints.com

Happy Marketing Hospital client testimonial"I thought [the landing page] was incredibly well written and extremely persuasive copy, and that it would be highly effective at compelling industry professionals to download the report. I've already seen new business from it, so I am delighted! And I am confident it will continue to serve as an effective lead generation tool." -- Brenda Cadman, Founder, Bon Accord Creative / Wedding Business Websites

Happy Marketing Hospital client testimonial"On top of actually attaining the goals we set out when hiring you, you also did a phenomenal job of educating us along the way. I especially liked that you listened to our needs and rather than just giving us want we (thought) we wanted, you developed additional options that only benefited us further in the long run. Thanks again, Grant." -- Eric Anderson, IT Coordinator, Urban Group of Companies LP

"After collaborating with Grant Pasay on many projects, I would say our success was entirely due to the strength of his writing. His work connected with our audience and exceeded our expectations." -- Kelly Temple, Friends Church

Happy Marketing Hospital client testimonial"Grant immediately understood what the project required. And then he not only nailed it, but also made insightful suggestions that boosted the overall value of the piece." -- Allison Bran, Brand Consultant & Creative Director, Rex Image

Our Chief of Staff, Grant Pasay, started writing copy way back in 1999 and now heads up Marketing Hospital's direct response marketing strategy services.

What Our Clients Have To Say...

Happy Marketing Hospital client testimonial - Petra Mayer"Thanks for making writing my salesletter for my Big Leap Bootcamp product launch so easy, Grant. I knew I had too much on my plate already, and I really needed the marketing for my latest product to be top notch, so I’m grateful you came highly recommended by a trusted colleague. Right from the start, your extensive intake process confirmed I was in good hands. And the salesletter copy you developed is just what I needed. Now I can position my program in a professional yet persuasive way that feels authentic. It's a pleasure doing business with you, Grant, and I'll be sure to reach out when my next project ramps up." -- Petra Mayer, Business Strategy Coach, Petra Mayer Consulting

Happy Marketing Hospital client testimonial"Grant, when I secured the Estate Planning project, I knew I needed a copywriter I could count on to deliver copy that moved prospects to act. Not only did you come highly recommended, but you demonstrated your ability to take projects from start to end, anticipating and checking off every detail along the way, and making the work not seem like work. End result: effective copy, happy client. In a word, success. Thanks, Grant." -- Megan (Hollstedt) Moodie, Founder, MH Communication Design

Happy Marketing Hospital client testimonial"Our initial dilemma was coming up with a solution to increase sales and reach a greater number of potential customers. The material was engaging and the prompting of preparing us to get into the right mindset before reading the material was very helpful. We're excited to implement this to increase sales for our business." -- Joe Cheng & Josh Neumann, Co-Founders, StayFitAnywhere.com

Happy Marketing Hospital client testimonial"OMG. Brilliant!!! Thank you Grant, you far exceeded my expectations! Amazing what small tweaks can do. I have implemented every single one of your suggestions. There’s still a lot of copywriting in my future… would love the opportunity to work together if it makes sense to do so. Thank you so very, very much – it’s appreciated!" -- Anne C. Graham, Author of "Profit In Plain Sight" and Founder of The Legendary Value Institute

Happy Marketing Hospital client testimonial"We've reviewed the content in depth and I gotta say, absolutely fantastic job. We think this is exactly the route we needed to take. You were able to take a complex, difficult to communicate idea and provide clear, concise and convincing content." -- Eric Anderson, Real Estate Party

Happy Marketing Hospital client testimonial"Grant is an exceptional individual. I love his quality of work, his smile, his ethics and his personality. Honestly, I only have amazing things to say about him. If you want a copywriter who's not only good at what they do but whom you'll have a long-term relationship with then you've found the right person. Two thumbs up from me!" -- Tamara Brooks, Owner, October 17 Media

"Grant immediately understood what the project required. And then he not only nailed it, but also made insightful suggestions that boosted the overall value of the piece." -- Allison Bran, Brand Consultant & Creative Director, Rex Image

Our Chief of Staff, Grant Pasay, started his first marketing consulting company, Jampact Business Solutions, back in 1999...and has never stopped learning since.

What Our Clients Have To Say...

Happy Marketing Hospital client testimonial"I recall coming across Grant's website when I was looking for a copywriter who met the very specific criteria of being able to write corporate materials with personality and heart. It was tough to find - most writing sounds like it was done by Dilbert. Grant has the rare ability to identify the voice and heart of the speaker and write from that place. He also has an immensely creative mind and a wonderful ability to connect with people. Besides, he's very professional, organized and methodical. A real treat to work with and highly recommended." -- Sharon Habib, OutsideIn Communications Partner and Brand and Communications Strategist

Happy Marketing Hospital client testimonial"I could not have done it without you, Grant! What a pleasure to work with such a true professional on my recent web and Infusionsoft project for the launch of the Profit in Plain Sight Virtual Seminars. From being incredibly well organized, to your proactive outreach to keep me up to date on the project status, to recommending better ways to do what I was trying to do and catching my errors and omissions, to dealing constructively with scope creep and bringing the project in on time, you made my day. I look forward to collaborating again in the future." -- Anne C. Graham, Author of "Profit In Plain Sight" and Founder of The Legendary Value Institute

Happy Marketing Hospital client testimonial"Be it business, technical or creative writing you deliver a first-class product. Above and beyond the written, you provide hands on personal service that lets me know you are a stakeholder for success." -- Aaron Fish, Entertainment Producer, Dreams One Media Corporation

Happy Marketing Hospital client testimonial"Grant immediately understood what the project required. And then he not only nailed it, but also made insightful suggestions that boosted the overall value of the piece." -- Allison Bran, Brand Consultant & Creative Director, Rex Image

Our Chief of Staff, Grant Pasay, didn't earn degrees in Psychology and Education with Distinction for nothing.

What Our Clients Have To Say...

Happy Marketing Hospital client testimonial"An excellent organizer, Grant was both a pleasure to work with and a great asset to a very complex project that we both toiled away on for over a year. Working remotely Grant was able to keep us on track and organized despite a great deal of change and challenge." -- Scott Baker, Owner, PawPrint.net

Happy Marketing Hospital client testimonial"I can’t thank you enough for working so collaboratively with us on our client newsletters and for always delivering above expectation and on-time, every time. Again, thank you for the opportunity to learn from you – it’s truly been a pleasure." -- Diana T. Markowitz, Client Marketing Manager, PrecisionIR

Happy Marketing Hospital client testimonial"I could not have done it without you, Grant! What a pleasure to work with such a true professional on my recent web and Infusionsoft project for the launch of the Profit in Plain Sight Virtual Seminars. From being incredibly well organized, to your proactive outreach to keep me up to date on the project status, to recommending better ways to do what I was trying to do and catching my errors and omissions, to dealing constructively with scope creep and bringing the project in on time, you made my day. I look forward to collaborating again in the future." -- Anne C. Graham, Author of "Profit In Plain Sight" and Founder of The Legendary Value Institute

(What the heck...we'll just let our happy clients talk about this one too!)

What Our Clients Have To Say...

"You made the whole process so easy, Grant. I like that in a copywriter." -- Stuart Morgan, President, Jett Models, Actorsco-op.com, Extrasco-op.com

Happy Marketing Hospital client testimonial"I thought you were extremely easy to deal with, which makes the whole process that much smoother. Thanks again, Grant." -- Eric Anderson, IT Coordinator, Urban Group of Companies LP

Happy Marketing Hospital client testimonial"I thought you were easy to work with but mostly that your idea and vision of the solution was phenomenal. You took the time to listen to my complex problem, learn about my business so you could recommend the appropriate solution! I really felt “listened” to." -- Tamara Brooks, Founder, BespokePrints.com

Happy Marketing Hospital client"I can’t thank you enough for working so collaboratively with us on our client newsletters and for always delivering above expectation and on-time, every time. Again, thank you for the opportunity to learn from you – it’s truly been a pleasure." -- Diana Taylor, Client Marketing Manager, PrecisionIR